Purpose

We are an enthusiastic start-up (seed stage) with purpose to
TRANSFORM DIGITAL EXPERIENCE AND THE WAY PEOPLE DISCOVER, SHARE AND INTERACT.

Dedicated to create unique customer experience through content management and application development on multiple platforms: Mobile-Web-TV. The products and services we create put user needs first, to bring them better value by discovering relevant information with engaging digital experience.

Our ELEVATE platform is inspired by live to see unique experience of new places, revolutionizing the way people discover and make travel experience.

Our CHOOZ? platform fully connects users to mobile services and relevant information helping them make informed decisions to maximize their mobile investment.

Relaying on proven Customer Habits & Practices methodology, our Customer Centric Strategy and customized processes such as Strategy & Planning, Product Development and Project Management we became a member of Microsoft BizSpark program for promising start-up’s with benefit to use high-end MS infrastructure & development tools.

Investors

Our belief is that we maximize stockholder value by maintaining a long-term focus.

Rather than thinking about ways in which we can create short-lived economic gains each quarter, we focus on serving our users and delivering the most relevant information against user needs. By providing the best customer experience, we believe that we are building a company that will create more value, not just for our users, but ultimately also for our stockholders as well. In this note, let us briefly mention several values that should shape our brand character.

WINING USERS LOVE & TRUST
TO BE INNOVATIVE AND RELEVANT
DRIVE OPERATIONAL EXCELLENCE
BE SOCIAL RESPONSIBLE

Let’s share ideas and values.

Technology Partners

Let’s share a vision, not just the technology.

We are first company in Serbia entitled with Microsoft BizSpark program that gave us opportunity to utilize full set of MS technology. Besides technology, our potential for cooperation with Technology partners relies on our expertise and possibility to recognize market opportunity and develop products with unique features that satisfies market need. We are doing this for our products and we can do it for our Partners products. We are developed standardized process framework that helps us to choose and prioritize most valuable product features. With advanced business framework that gives prediction of future revenues for our Products, we can offer fair value to our Tech Partners in form of equity share or net profit share agreement.

What we could offer to our partners:

_ Better utilization of their resources, in return we are expecting from our Partners to develop our products.
_ BizSpark program that gives opportunity to utilize full set of MS technology.
_ Clear process framework that helps us to choose and prioritize most valuable Product features.
_ Project oriented environment that makes collaboration easy.
_ Advanced business framework that gives prediction of future revenues.
_ Equity share or net profit share agreement.

What we expect from our partners?

_ Technical design and implementation of our software products.
_ Post live supports.
_ Involvement in process of presentation of our products to potential investors.

Tech Partners

Let’s share a vision, not just the technology.

Uros Krkic

Senior Software Engineer. Uros has 10+ years of experience in software development. Coming from huge and demanding backend development, in the last 3 years, Uros is focused on mobile software development, especially iOS platform. Current position: Senior Software Engineer, iOS department, at youngculture d.o.o. Education: Faculty of Computer Science, Belgrade.

Actavia doo

Actavia doo, Belgrade is one of the leading Microsoft Dynamics ERP consulting and implementations companies in Serbia. With more than 10 years of experience in ERP projects in Serbia and Adriatic region we bring professional experience accumulated during the implementation of more than 100 leading organizations in various industries. With strong team of certified professionals, company offers complete IT consulting services with respect to the development, implementation and support when working with an integrated software systems for enterprise resource management planning (ERP).

Team

WE ARE A FEW WITH MANY IDEAS.
And we believe our customers will like that.

Vladimir
Cvetkovic

Aleksandar
Uljarevic

Aleksandar Uljarevic

Senior Partner

X

Founder of CHOOZ and responsible for strategic direction & business development. Hands-on business professional, with 10+ years of leadership experience in marketing, sales and product development. Diverse background spanning telecommunication, high-tech and customer service industries. Education: MBA (Heriot Watt University, EBS). aleksandaruljarevic.com

Vladimir Cvetkovic

Partner

X

The lead product developer, currently responsible for managing all front and backend product development. Vladimir has 10+ years of professional product & process development experience in IT Industry - currently business analyst at SUNGUARD. Education: Belgrade Business School - Finance & Accounting. www.vladimir.chooz.site

Tech Partners

Advisory Board

Description

Investor Relation Ms. Jelena Kralj: Stated executive with 10+ years of experience with successful and diverse background spanning Investment Management & Capital Markets as well as Executive Search management. Currently holding a position of Country Manager, Serbia at Pedersen & Partners a leading international ES firm. Education BBA from the European Association of International Business and Management.
Customer Centricity Miss. Una Morely: Brand Strategy professional with 10 years of experience in advertising, brand management and customer insight mining. Currently holding a senior customer centricity management position where she makes sure that the customer insights are driving business decisions and shaping corporate strategy. Education: BA International Marketing, MBA
Media Strategy Miss. Mira Milosevic: Media Strategy professional with 10+ years of experience in media research and public opinion analysis. Currently Senior Consultant at WAN-IFRA [wan-ifra.org] where she leads Research & Development initiatives, including World Press Trends and Media Innovation Hub. Education: MA, Communication and Media Studies, Westminster University
Creative Mr. Dusan Konjevic: Marketing Strategy & Creative senior professional with 15+ years of experience in development of successful marketing campaigns spanning business and politics. Currently holding a position of CEO at City_Image creative agency and Media Jobs media agency.

Opportunity

Content relevance, functionality innovation, transforming user interest in to engaging experience
Do things better by focusing on real customer needs.

No online tools to configure next mobile investment / No one stop shop for all Telco providers in Serbia / No relevant content on local language about mobile apps / No relevant (video) reviews on local language about smartphones, apps & other gadgets
- 60.000 Mobile contract renewals per month
- 126% SIM
  Penetration
- 35 Average APPS per smartphone
- 1.88MN Smartphones
  in Serbia
- 5% Annual
  growth rate
- Market value 900MN EUR
- 8.9MN Mobile
  subscribers

- 750K Tourists visits Belgrade per year
- 263K Smartphone
  penetration
- 210K Domestic
  Tourists
- 540K Foreign
  Tourists
- 10% Annual
  growth rate
- Market value 450MN EUR
Generic content about designated travel destination which is not covering points of interests for tourist that might have different lifestyles and needs / Generic content that is not adjusted to time period of travel destination / Impossibility to keep up to date hard copy versions of travel guides / Accessibility of relevant and up to date local content about designated travel destination / Inability to offer product or service that will meet right type of the customer interest and needs based on different lifestyles

Market & Trends

Serbian market [following Adriatic region] shows fast adoption trends regarding new technologies. Belgrade is fast growing metropolis attracting more international tourists every year.

MACROECONOMICS SERBIA

Population: 7,1 mn
Inflation: 12,2%
GDP per capita: € 3.967
GDP growth: -2,0%
Unemployment rate: 22,4%
Average income per inhabitant: 330 ‐350 EUR

MOBILE SERBIA

MTS (state owned incumbent): 43.8%
Telenor (Norway Telco Group): 35.8%
VIP (part of Mobilkom group): 20.4%
SIM penetration growing: 126% (Nov 2012)
Mobile subscribers: 8,9 mn
Smartphone penetration: 21%
Smartphone annual growth rate: 30%
Market value: 840 million EUR
Mobile Internet penetration: 7%

INTERNET SERBIA

Penetration: 56% (3.2 million) - 47.5% of households in Serbia own internet connection and more than 2 million users use internet every or almost every day.
Internet adv. market: 12.21 million EUR
Increse rate: 36.12%
Internet use daily: 50%
Internet use: 13h / week vs EU 14.8h / week

TOURISM SERBIA

Total visit: 755.154
Foreign visits: 546.473
Domestic visit: 208.681
Annual growth rate: 10%
Average night: 5.6 nights
Average spending: 615 EUR
Booking: 65%
Internet Market value: 10 million EUR
Foreign Tourist Visits

CHOOZ?

Dose more than reviews. We fully connect you to services and information you care about, supporting you make informed and quality decisions on ease and reliable way.

CHOOZ? CONFIGURE YOUR NEXT MOBILE INVESTMENT

Independent analysis of services and tariff plans offered by all Telco providers based on key customers factors: price, network quality, customer support, promotion. MARKET UNIQUE WEB APPLICATION TO SUPPORT CUSTOMERS CHOICE'S.

Video Reviews

Of latest mobile-tv gadgets and apps, whit rich photos and useful graphs driving realistic and independent conclusions about gadgets-apps quality, features and real customer value

Online Shopping

Bringing customers ergonomic features supporting their decisions on next mobile service purchase with lot’s of data, recommendations, comparison's and reach media content. Possibility to configure best suited mobile service, smartphone or tablet on best market price … Including 48 hours delivery service to customer home door.

APPS TOP LISTS & REVIEWS

Analyzing and reviewing latest available apps on different categories. Recommending apps bundles customized for specific professional or personal customer needs. Design top list in different categories offer an easy linkage to specific social groups (e.g. Taxi drivers)

PORTAL TO NEW ONE STOP SHOP

World latest news, facts and featuring stories about mobile technologies and mobile services. All content to be locally relevant on local language – embodies redeeming quality of portals such as, TechCrunch, Engagdet, Weird …

DISCOVER SHARE INTRECT

An easy connection to all relevant social networks. Supporting user comments as well as a blog on subjects regarding mobile tech and services and motivates user generated content

Traction

Visitors Annually 1650K
Unique Visitors Annually 83K
Page
Rank 4

ELEVATE

Enables you to localize your travel experience by discovering all local wonders and support you to enjoy your active life and feeling free to always explore more.

ELEVATE

We deliver experience ! Specifically design business model & Experience Package product, relaying on supreme content management & technology framework whit cutting edge frontend app design to deliver relevant and up-to-date information perfectly match user interest, specific needs and preferences. With this product and incorporated services we are addressing end-user needs to gain unforgettable live to see experience on designated travel destination as well as creating new value for our business partners.

HEY BELGRADE
WHAT'S UP?

Up to date news and stories about Belgrade aggregated from all relevant sources knowing Belgrade and city vibe. An ultimate news aggregation of only relevant info with possibility to configure based on user points of interests. FLIPBOARD LIKE.

ELEVATE BELGRADE & CONCIEREGE SERVICE

Delivering recommendations about basic must to see & do - places and activities based on users basic interests and visiting properties - featuring free of charge eXpac. The full ELEVATE package including highly specific recommendation. and information design to support unforgettable live to see visiting experience. MARKET UNIQUE FEATURE

Meet Belgrade

People, music, places, cuisine … Just look and see this incredible people - soul of city. Enjoy beautiful pictures and other reach formats of must to see places. Get your groove with local music and browse all incredible flavors of local cuisine. FOTOPEDIA LIKE

Elevate Me

Plan, discover, capture and share your experience … make it unforgettable. Bringing picks management, cloud service and converging between mobile - web - tv. Connecting you to social networks.

Your Travel Agent

Introducing open communication channel between travel agent & client with possibility for agents to create their own experience packages and create new business value or just to drive customer satisfaction and loyalty.

Traction

755K Tourists Annually
Smartphone penetration 35%
95K App users minimum

Connect

INTERESTED ?
Let’s share ideas and values.

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Question 1 of 6

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F.A.Q.

Interested?
Let’s share ideas and values.

Why do you want to have two different projects in start up phase?: From holistic point of view we believe it will secure business sustainability and risk diversification. While CHOOZ? project generate high transaction volumes with small gross margin, ELEVATE project oppositely will generate less transaction volumes but with much higher gross margin. Proposed projects also have a different life time cycle with strong possibility for ELEVATE project to generate exponential growth of revenue over longer period of time due to increase of number of app users. At early stage of business start up CHOOZ? project will quickly generate positive cash flow. Furthermore, with this two projects we believe that we will strongly utilize overhead operational costs and on this way improve business profitability indicators.
What are a common business effects and what is the synergy between projects?: Synergy between this two projects is content production and management. Basically our business goal is to generate and deliver up to date and relevant content against user specific needs throughout supremely designed functionalities that will drive customer satisfaction and hassle-‐free experience. Strong focus on relevant value for users (including content relevancy and ergonomics of apps functionalities) will generate a common expertise for both projects.
How you will manage key operational learning's between projects?: Relying on CRM backend system we will capture users online behavior as well as their feedbacks. Conducting intensive BI analysis we will combine findings and best operational expertise from both worlds: mobile & web, with goal to improve our services and products relevancy, innovation and value for users.

Uros Krkic

Actavia doo

Aleksandar Uljarevic

Vladimir Cvetkovic

MACROECONOMICS SERBIA

MOBILE SERBIA

INTERNET SERBIA

TOURISM SERBIA

CHOOZ? CONFIGURE YOUR NEXT MOBILE INVESTMENT

Video Reviews

Online Shopping

APPS TOP LISTS & REVIEWS

PORTAL TO NEW ONE STOP SHOP

DISCOVER SHARE INTRECT

Traction

ELEVATE

HEY BELGRADEWHAT'S UP?

ELEVATE BELGRADE & CONCIEREGE SERVICE

Meet Belgrade

Elevate Me

Your Travel Agent

Traction

Executive Summary

What

Market & Trends

CHOOZ Creatives

CHOOZ Solutions

Investments

300.000 EUR

18 months

15

Financials

2.113.563 EUR

584.320 EUR

14 months

Rentability Indicators

10%

55.4%

48%

82%

Technology

Connect

HEY BELGRADE
WHAT'S UP?